El Aneek and El Aneeka: national chains of shops for men and women

El Aneek (الأنيق) and El Aneeka (الأنيقة): a national chain of shops for him and her under GiveBack to Algeria

Overview

GiveBack to Algeria is developing a national retail programme in Algeria built around two complementary brands:

  • El Aneek for men

  • El Aneeka for women

The goal is to deliver a consistent, modern shopping experience, create sustainable jobs, strengthen local supply, and reinvest revenues into further public value projects across all 69 wilayas.

Project snapshot

  • Funding allocation: 10% of the initiative’s project funding

  • Total allocation: €320,625,000

  • Estimated number of projects: 100 shops

  • Average cost per shop: €3,206,250

Why Algeria needs these chains

  1. Closing key retail gaps: customers increasingly want specialist, reliable shops with clear standards.

  2. Building customer trust: consistent quality, clear sizing, transparent pricing, returns policy, trained service.

  3. Job creation at scale: store roles plus career pathways in management, merchandising, logistics, marketing, and customer care.

  4. Backing Algerian suppliers: structured procurement and longer term contracts for workshops, factories, designers, and cooperatives.

  5. Reinvestment model (GBTA): profits are not privately distributed, but reinvested to expand the network and fund other national priorities.

For Him: El Aneek

1) El Aneek Health & Grooming
Men’s personal care essentials: skincare, haircare, shaving, hygiene, and daily routines.

2) El Aneek Clothing & Accessories
Men’s clothing from casual to formal, plus belts, wallets, watches, ties, and everyday accessories.

3) El Aneek Fitness & Sports
Activewear, fitness equipment, sports gear, and nutritional products with clear quality standards.

4) El Aneek Shoes
Footwear for work, formal occasions, daily use, sport, and outdoor activities.

5) El Aneek Groom
Groom focused services and packages: haircuts, beard care, skincare, and event preparation.

For Her: El Aneeka

1) El Aneeka Health & Beauty
Skincare, haircare, makeup, and wellness products selected for quality and safety.

2) El Aneeka Clothing & Accessories
Women’s clothing and accessories, with an option to feature modernised Algerian inspired designs.

3) El Aneeka Fitness & Sports
Women’s activewear, fitness essentials, sports accessories, and health support products.

4) El Aneeka Shoes
Women’s footwear covering daily life, formal wear, sport, and outdoor needs.

5) El Aneeka Bride
A bridal focused destination with dresses, accessories, shoes, and guided support for wedding preparation.

Why women run El Aneeka shops for women

  • Better service and understanding: many customers value privacy, fit guidance, and tailored advice.

  • Leadership opportunities: store management, buying, training, and regional roles support real progression.

  • Wider social impact: stronger participation in the formal economy and long term professional networks.

Store concept and formats

To scale across the country:

  1. Standard city shops in key urban areas.

  2. Local mid size shops in secondary towns.

  3. Flagship stores in major hubs with fuller ranges and enhanced services.
    Service corners can be added depending on demand (Groom for El Aneek, beauty consultation for El Aneeka).

Supply chain, quality, and local value

  • Preference for Algerian manufacturing and sourcing where possible: textiles, tailoring, leather goods, footwear, accessories.

  • Clear quality controls and better stock visibility to reduce waste and improve availability.

  • A pathway for young designers and small producers to enter a national distribution network.

Governance, transparency, and reinvestment

Within the GBTA framework:

  • Asset lock principles to protect public interest assets.

  • Profit reinvestment rather than private distribution.

  • Regular reporting and measurable performance indicators.

Implementation approach

Regional market research, strategic site selection, brand and service standards, recruitment and training, pilot openings, then phased rollout towards 100 shops, supported by community engagement and partnerships.

Get involved

If you would like to contribute (retail operations, design, supply, logistics, training, marketing), visit Join Us and register your interest.
#GiveBacktoAlgeria